SEO

What are Keywords and Why Do They Matter?

what-are-keywords-why-do-they-matter

Keywords would make for chapter two in any SEO 101 book. Just after chapter one, all about how Google works and what the heck an algorithm is. If you skipped chapter one, don’t worry. We’ll cover that. But first, let us explain (in a technobabble-free way) just what keywords are and why they are important.

Read More

How HTML affects On Page SEO

html-code-meta-head

Part 2 in our series of On Page SEO factors.  The first was about quality content.  Today we are talking about HTML.

Read More

On Page SEO Fundamentals that Effect Page Rank

on-page-seo-search-man-map

On Page Search Engine Optimisation (SEO) refers to factors on your website that can affect its ranking in search engines. Good on page SEO involves structuring information in the best way for both search engines and users. The key is making that information easy to understand. And making the website easy to navigate.

Read More

Winning at Search Engine Optimisation and Content Marketing

Whatever your business, it’s important to generate traffic to your website.  Traffic to your website will mostly come through Search.  Someone somewhere has typed a query into Google. If that query matches the words and phrases on your website, then you will show up in the search results.  But what if you want to rank higher in the search results?  That’s where Search Engine Optimisation comes in.

Read More