On Page Search Engine Optimisation (SEO) refers to factors on your website that can affect its ranking in search engines. Good on page SEO involves structuring information in the best way for both search engines and users. The key is making that information easy to understand. And making the website easy to navigate.
Search engines prefer to promote great content that is valuable for users and easy to read. To find that kind of content, search engines will weigh up dozens of on page and off page factors. Getting to grips with the things that make the most impact to a search engines considerations when looking at your page is vital to search success.
There are three categories of factors involved in on page SEO.
Informative, specific, unique and useful web copy is crucial to users. Not to mention, well written! This plus articles that delve into topics in great depth are fantastic ways to improve search engine rankings.
The HTML must be appropriately used to display the content. This informs both the search engine and user what the page is about.
The site architecture refers to the way pages link to one another, what URLs look like, how your website renders on devices. And how quickly your website loads.
This is the first in a three-part series looking at these key factors for on page SEO. Part 1, Content.
High-Quality SEO-optimised Content
It is important to add a lot of unique, relevant and high-quality content on your website. You need to research keywords to figure out which keywords or phrases might bring your website the most traffic. Create content that targets those keywords and benefits users who might be searching for those terms.
Pro Tip: Keyword research these days is all about searcher intent.
Write content that examines topics in great detail and is superior to your competitors content. No, checking out the competition is not cheating. Writing content for SEO is too large a topic to cover in one article, but here are some general tips:
Research the keywords that users will use when looking for information
Focus on quality and write in-depth articles that outshine your competitor’s content
Don’t “stuff” the article with keywords, just write naturally and talk about the topic informatively
Use your target keywords in the first 100 words of the article
Write to benefit your readers, not search engines!
Give readers the ability to share the article on social media
Add an option for users to sign up to a newsletter so they can receive more articles (not on page SEO, but an essential marketing technique)
If you write high-quality, targeted content, search engines will love it and you will see your search engine rankings improve.
Don’t forget your static content. Having blogs is great but, bad copy on the rest of your site will have a negative impact on pages with critical information. And your website as a whole. Your static content pages are things like
- Services, solutions or products
- Company details
- Home Page
- Contact Information
We are the first to advocate for great blogging, and it’s a very effective marketing tool. But often it exists to interest people long enough to investigate what your company offers. If they are ‘sold’ by your blog, but your ‘Solutions’ page is poorly written, badly laid out, doesn’t give all the information they need, you’ve lost them. They’ll close your website, and look up your competitors.
Join us for Part 2 HTML
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