Posts Taged seo

What are Keywords and Why Do They Matter?

what-are-keywords-why-do-they-matter

Keywords would make for chapter two in any SEO 101 book. Just after chapter one, all about how Google works and what the heck an algorithm is. If you skipped chapter one, don’t worry. We’ll cover that. But first, let us explain (in a technobabble-free way) just what keywords are and why they are important.

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How HTML affects On Page SEO

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Part 2 in our series of On Page SEO factors.  The first was about quality content.  Today we are talking about HTML.

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5 Essential Steps To The Perfect Infographic

5 Essential Steps To The Perfect Infographic

Infographics have proven an essential member of the content marketing family.  Infographics are visually stimulating, graphical representations of data.  They tell the story of a data set in a way that is easy to digest and pleasurable to read.  But how do you build an Infographic worth reading?

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Winning at Search Engine Optimisation and Content Marketing

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Whatever your business, it’s important to generate traffic to your website.  Traffic to your website will mostly come through Search.  Someone somewhere has typed a query into Google. If that query matches the words and phrases on your website, then you will show up in the search results.  But what if you want to rank higher in the search results?  That’s where Search Engine Optimisation comes in.

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